Emilie Helmstedt's Summer of Colorful Rebellion

by Lotus Ladegaard

Emilie Helmstedt is one most celebrated newcomers within the Danish industry. The young designer hopes she will be remembered for her overall aesthetics rather than specific collections. And her current foray into that grand mosaic is remains consistent with that vision.

Emilie Helmstedt's universe is colorful and playful. She prefers easy silhouettes of refined luxurious loungewear as opposed to the cut throat elements of minimalism that has been so prevalent within danish fashion. So it is easy to stand out in color soaked thrills and frills that dictate Emilie’s world.

For SS20, Emilie Helmstedt created a bold and colorful collection that felt playful and fresh. Models walked a runway decorated like a forest with bright red mushrooms and green patches. The silhouettes were easy-to-wear, voluminous and easy. The color palette was packed with bold and bright colors and prints. Several pieces stood out and made for an exciting show such as the easy-to-wear purple a-line dress and a red and white checkered coat styles with pants in the same textile and print.

Another favorite was the rainbow checkered dress with draped sleeves and styled with a bonnet. Emilie Helmstedt delivered an exciting and playful collection in line with her previous work. It is easy and intriguing to detect how she is evolving.

Credits:

Styling: Helmstedt

Music: Esben Weile

Choreography: Ronni Morgenstjerne

Hair: Anne Cofone, Studio Cim Mahony & Barnholdts

Makeup: Rikke Dengsø assisted by Yasmine Gigi, M.A.C Cosmetics

Set-design Graffvallant & Andrea Bjørløw assistance by Svend Brandt

Guest management: Patriksson Group

Production: Nikoline Oda Gomolka

Jewelry: Niels Monies

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Rodebjer and the Fusion State of Mind

by Lotus Ladegaard

Behind Rodebjer is Swedish designer Carin Rodebjer, who began her fashion adventure on the streets of Manhattan. She was spotted wearing her own handmade designs and soon began to sell her fashions to friends as well as stores in New York and Stockholm. Rodebjer’s signature silhouettes include slouchy suits and sets, easy-to-wear dresses, kimonos, and drapey caftan, all pieces that will move easily from daytime into the night and for more than one occasion. She designs for the contemporary woman and her needs. She does so to enhance and simplify everyday living.

For SS20, Rodebjer presented a truly exciting and beautiful collection at the Free Harbour of Copenhagen. It had tons of editorial as well as audience appeal and is bound to excite her following and win over new territory. The color palette offered a little bit of everything from neutrals such as sand, black, white and grey to delicate yellow and browns as well as some splash of color with prints. The silhouettes were everything we have come to expect from Rodebjer; slouchy, easy-to-wear and a few more fitted pieces. The aesthetic inspiration deriving from Morocco and the streets of New York.

The collection was full of stand-out pieces that will leave a long-lasting impression such as the brown fitted dress with a chiffon cape in a lighter shade and the sand-colored cape with white lines. Another showstopper was the floral printed dress with cape effect and the draped brown pantsuit, just to mention a few.

Rodebjer’s SS20 collection was full of pieces that will outlast cyclical fashion sense. She is an exciting designer who knows how to please her followers as well as impress fashionistas and fashion editors alike.

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