Alena Akhmadullina and the Postcards from Russia

by Lotus Ladegaard 

Alena Akhmadullina has ruled the runways of Russia for many years with intricate embroidery and furs fused with a touch of Russian folklore. She has a strong Russian celebrity following but has also made her presence known on the international red carpets where stars like Eva Green and Naomi Campbell have worn her creations.

Alena Akhmadullina’s usual dark and mythic colour palette fused with heavily embellished fabrics are not for everyone, however, her 2018 Resort Collections shows great restraint and offers pieces that are much more likely to appeal to the European market, although, it might still be a bit too much for some.

For her 2018 Resort Collection, Alena Akhmadullina’s colour palette consisted mostly of fresh and light colours, bright yellow, royal blue and black. The silhouettes were somewhat expected and a little dated, but overall rather nice. The embellishments were pretty, although rather heavy at times. The collection ranged from shirt-dresses to outerwear and also offered many separates, which seems like a smart choice given her rather busy aesthetics.

The bright yellow shirt dress stood out as a stylish look paired with light blue boots and a box-bag. The green coat with floral embellishments was another favorite and has tons of editorial appeal. The simple cream colour coat would also suit many wardrobes. The little box-bags featured with many of the looks enjoy a certain versatility which you usually do not associate with AA. Overall the collection seems more inclusive, more mature and definitely worth a closer look.