Reporting by Lotus Ladegaard

CPHFW AW21 still commenced in a digital version despite the lockdown. Prior seasons were a mix of physical events and digital shows, but this season the entire fashion week including the fairs will be held digitally. While it may sound dull on paper; digital fashion week, every brand seems to have stepped up their game and create interesting and intriguing shows in this new format. 

Day 1 kicked off with Schnayderman’s, who had taken advantage of the new platform and created an intriguing cinematic showcase of its AW21 collection. Schnayderman’s who started as a shirt label back in 2012 has an easy-to-wear kind of aesthetics that translate well into contemporary men’s wear. While the label is not exactly fashion-forward, they certainly know how to put on a digital show. 

Day Birger et Mikkelsen had also embraced the digital form and showcased its AW21 collection in everyday scenes that felt very natural for the clothes. Day Birger et Mikkelsen has been a staple on CPHFW for many years with classic silhouettes and cuts.

NYNNE chose to showcase its collection more traditionally on a runway, however, with a focus on nine different women of all ages, she admires. Titled “Women for Women” NYNNE’s AW21 collection looked to empower women at different stages of their lives. Her signature overexaggerated silhouettes were less exaggerated than usual, but the collection did not lack any of her craftmanship, in fact, several pieces stood out and would also make for awesome showstoppers on the runway. 

Malaikaraiss had also opted for a different kind of showcase for its jewelry with upbeat music and lively video with both moving images of models as well as graphics drawn on the screen. The Berlin-based brand produces all its jewelry within Europe and draws on inspiration from movies, music, and art. The AW21 collection featured many pieces that have a wide appeal and will undoubtedly do well.

Soeren Le Schmidt is undoubtedly one of the crowd favorites during CPHFW, and definitely the highlight of Day 1. The relatively new brand has firmly cemented itself onto the Danish fashion scene in just a few years. Soeren Schmidt is, however, not new to the Danish fashion scene, he knows it inside out and he knows exactly how to play it. Prior to the show, the brand had created a great hype, and its AW21 collection “The Boiling Frog” was the talk of the SoMe on CPHFW Day 1. 

Soeren Le Schmidt had opted for a cinematic approach to his show paying tribute to diversity, loneliness, love, and feelings, we all know and have. Shot at locations that have a special meaning to the designer, we move around in Copenhagen experiencing the beautiful capital. Much emphasis has been put on the aesthetics which works well as the film draws you in. This season, Soeren Le Schmidt, has an almost entirely black collection with splashes of Yves Klein Blue and Hot Orange that undoubtedly excite his loyal following as well as fashion editors alike.