by Lotus Ladegaard

Ukrainian-born designer Petar Petrov started his career in Men’s Wear, however, he quickly began designing for Austrian socialites and sophisticated women, and the many formal events the Austrian capital has to offer. In 2009, he founded his eponymous label focussing on creating timeless pieces with a feminine silhouette and impeccable tailoring. He studied fashion at the University of Applied Arts in Vienna under Raf Simons and has also enjoyed tutoring from the design duo Viktor Horsting and Rolf Snoeren, who is behind the brand Viktor & Rolf. He has built his brand on word to mouth, shooting most of his collection at his very own Viennese apartment. He has accomplished quite the popularity by using just influencers and having the right clientele. Whether or not that strategy is sustainable is anyone's guess but so far he has made the right decisions at the right time. 

For Resort 2019, Petar Petrov presented a rather androgynous collection filled with tailored dresses and suiting. The colour palette was fairly simple and featured classic black and white along with a few colours both subtle and bold and a variety of prints. The silhouettes were tailored and androgynous with a feminine flair. The collection as a whole is interesting and features some stand-out pieces that is bound to excite women looking for versatile pieces. 

His eye for tailoring truly shines when it comes to suiting, and while some of the silhouettes are somewhat androgynous, he still manages to highlight and accent the female curves. The dresses are flowy, and one can almost imagine their movement, although many are starting to expect a real show where the dresses truly come to life from the Bulgarian raised designer. 

The polka-dotted maxi dress in black and white is exquisite, easy-to-wear and easy to imagine a socialite wearing at their preferred resort. The bold orange snake-printed dress was another standout and will work well for many occasions. 

The many high-waisted trousers with incorporated belts were also exquisite and felt contemporary and classy. The black suit with oversized shirt also stood out among the suiting pieces as well as the pink suit with a lighter tone shirt with long sass from the neckline. 

Overall, Petar Petrov delivered a promising Resort 2019 collection that will take his followers by storm and might win over new ones.