by Olivia Moreau

Alejandra Alonso Rojas does not follow trends. She is part of a movement that is slowly permeating the collective psyche of consumers who are rejecting the insta-driven, blog-pushed marketing trends that follow the feral consumerism of fast fashion masquerading as art. So to classify any of AAR's work within the realms of any cycle is a hard task and we rather not do that. Ultimately her current collection is a product of her foundational values of trend-free fashion and stands proudly on excellent tailoring, bespoke work on leather and fabrics. From family albums to old French mills, AAR finds her muse, her inspiration and the love she feels for creating exquisite fabrics comes through the work she produces. Incorporating hand-techniques of old latin bespoke masters (which by the way cannot be replicated by a machine...yet), she delves into the deep end of the bespoke slow fashion revolution and few years down the road would be considered to be one of the most important designers among her peers. 

Ultimately AAR's collection is a process where a product is brought into life with the added benefit of having history and craftsmanship smeared all over it. To create vintage now is a holy grail many have tried and failed... in AAR's case failure is neither an option nor an end result.